Sustainability Of Touristic Souvenirs In Destination Marketing: Sinop Case
Yazarlar (4)
Rana Şat
Balikesir Üniversitesi, Türkiye
Prof. Dr. Mehmet Sarıoğlan Balikesir Üniversitesi, Türkiye
Yakup Dinç Sinop Üniversitesi, Türkiye
Doç. Dr. Ercan KARAÇAR Sinop Üniversitesi, Türkiye
Makale Türü Özgün Makale (SCOPUS dergilerinde yayınlanan tam makale)
Dergi Adı International Journal of Ecosystems and Ecology Science
Dergi ISSN 2224-4980 Dergi Bilgileri (2025)
Dergi Tarandığı Indeksler SCOPUS
Makale Dili Türkçe Basım Tarihi 07-2025
Cilt / Sayı / Sayfa 15 / 3 / 179–184 DOI 10.31407/ijees15.320
Makale Linki https://ijees.net/images/pdf/Rana%C5%9EAT1MehmetSARIO%C4%9ELAN2YakupDIN%C3%873ErcanKARACAR3SUSTAINABILITYOFTOURISTICSOUVENIRSINDESTINATIONMARKETING:SINOPCASEpage179-184;-bdba8e029a.pdf
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Özet
In destination marketing, souvenirs are known as tourism-related products because they are commercially produced and sold, as well as reflecting the cultural and traditional elements of the destination region and representing the brand image of the region. In addition to being a memory carrier of the destination region, tourist souvenirs are also known as indicators of people's tastes. Therefore, this study aims to examine tourist souvenirs and their sellers and reveal their impact and importance on destination marketing. Since Sinop has become an important tourism center for the Western Black Sea, it is a province with significant tourism potential with its remarkable nature and rich historical past. Survey technique, one of the quantitative research methods, was used in the study. In this study, the souvenir shops of Sinop province were determined and a questionnaire was applied to the tradesmen who sell souvenirs …
Anahtar Kelimeler
destination marketing | local development | Sinop | Sustainability | touristic souvenirs
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Sustainability Of Touristic Souvenirs In Destination Marketing: Sinop Case

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