Can Children Drive Parents’ Sustainable Behaviour When Travelling? An Intergenerational Norm Activation Perspective
Yazarlar (4)
Zaıd Alrawadıeh
Oxford Brookes Business School, Türkiye
Jing(Bill) Xu
Macao Polytechnic University
Doç. Dr. Kübra AŞAN Sinop Üniversitesi, Türkiye
Yui-Yip Lau
The Hong Kong Polytechnic University
Makale Türü Açık Erişim Özgün Makale (ESCI dergilerinde yayınlanan tam makale)
Dergi Adı Tourism Planning & Development
Dergi ISSN 2156-8316 Dergi Bilgileri (2026)
Dergi Tarandığı Indeksler ESCI
Makale Dili İngilizce Basım Tarihi 01-2026
Cilt / Sayı / Sayfa – / 1 / – DOI 10.1080/21568316.2026.2670468
Makale Linki https://doi.org/10.1080/21568316.2026.2670468
UAK Araştırma Alanları
Turizm Pazarlaması
Özet
Pro-environmental behaviour is typically explained through individual moral norms; however, little is known about whether—and through which mechanisms—children can shape parents’ sustainable behaviour while travelling. This study proposes and tests a conceptual model that explores how parent model identity salience and perceived child judgment influence parents’ moral obligation, pro-environmental behaviour, and willingness to sacrifice while travelling. Drawing on norm activation theory, the study investigates the psychological mechanisms through which parental roles and intergenerational perceptions shape sustainable actions. Survey data collected from 238 Turkish parents travelling with their children were analyzed using PLS-SEM. The results indicate that parent model identity salience has a significantly positive effect on both moral obligation and pro-environmental behaviour. Moral obligation …
Anahtar Kelimeler
moral obligation | norm activation theory | parent model identity salience | perceived child judgment | Pro-environmental behaviour | willingness to sacrifice