A Qualitative Research on Determining the Perceptions of Tourist Guides on Development of Economy and Technology
Yazarlar (3)
Dilek Kara
İzmir Katip Çelebi Üniversitesi
İzmir Katip Çelebi Üniversitesi
Doç. Dr. Benan KURT YILMAZ Sinop Üniversitesi, Türkiye
Prof. Dr. Mehmet Emre Güler İzmir Katip Çelebi Üniversitesi, Türkiye
| Makale Türü |
Özgün Makale
(Ulusal alan endekslerinde (TR Dizin, ULAKBİM) yayınlanan tam makale)
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| Dergi Adı | Journal of Yasar University | ||
| Dergi ISSN | 1305-970X | ||
| Dergi Tarandığı Indeksler | TR DİZİN | ||
| Makale Dili | Türkçe | Basım Tarihi | 04-2022 |
| Cilt / Sayı / Sayfa | 17 / 65 / 517–537 | DOI | 10.19168/jyasar.1066215 |
| Makale Linki | http://dx.doi.org/10.19168/jyasar.1066215 | ||
| UAK Araştırma Alanları |
Örgütsel Davranış
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| Özet |
| Developing technology affects the tourism industry as well as many industries. Tourist guiding, which is\rone of the important professions of the sector, is also among the professions affected by these developments. Today,\rtechnological guides such as mobile guide, robot tourist guide, and audio-guide serve tourists. In this study, it is\raimed to determine the perceptions of tourist guides towards the use of technology within the scope of Technology\rAcceptance Model (TAM). In accordance with the purpose of the study, in-depth interviews were conducted with\rtwenty participants working as guides in the tourism sector in Turkey. Within the scope of the research, it has been\rtried to determine the opinions of the guides on the use of technology in the tourism sector and their suggestions\ron this subject. In this context, the data obtained from the participants were analyzed in the Maxqda Analytics Pro\r2020 program. In the research findings, firstly it was revealed that the use of technology by guides has important\rconsequences for the tourism sector, tourists and also guides. Secondly, the relationship between the attitudes of\rthe guides towards the use of technology and their actual behaviors was tried to be revealed. Finally, in the study,\rit was tried to present a perspective on the use of technology to individuals who want to work in this field by giving\rplace to the new generation guides and the suggestions of the participants on the use of technology. |
| Anahtar Kelimeler |
BM Sürdürülebilir Kalkınma Amaçları
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| Google Scholar | 4 |