The role of country of origin and psychic distance on Swedish consumers perception of the quality of American, German and Japanese automobiles
Yazarlar (2)
Fakhreddin Fakhrai Rad
| Makale Türü | Özgün Makale (Uluslararası alan indekslerindeki dergilerde yayınlanan tam makale) | ||
| Dergi Adı | |||
| Makale Dili | – | Basım Tarihi | 01-2013 |
| Makale Linki | https://www.diva-portal.org/smash/record.jsf?pid=diva2:631973 | ||
| UAK Araştırma Alanları |
Tüketici Davranışları
|
||
| Özet |
| In this study, we intended to analyze the quality perception of Swedish consumers on American, German and Japanese automobiles, and the impact of psychic distance and country of origin concepts by addressing questions below: |
| Anahtar Kelimeler |
