Destination Marketing for Yoga, Meditation, Spa, and Ayurveda (International Handbook of Skill, Education, Learning, and Research Development in Tourism and Hospitality. Springer International Handbooks of Education.)
Yazarlar (1)
Dr. Öğr. Üyesi Ayşegül Eda KOP Sinop Üniversitesi, Türkiye
| Bölüm Adı | Destination Marketing for Yoga, Meditation, Spa, and Ayurveda | ||
| Kitap Adı | International Handbook of Skill, Education, Learning, and Research Development in Tourism and Hospitality. Springer International Handbooks of Education. | ||
| Bölüm Sayfaları | 777-792 | ||
| Kitap Türü | Kitap Bölümü | ||
| Kitap Alt Türü | Alanında uluslararası yayınlanan kitap bölümü | ||
| Kitap Niteliği | Scopus indeksinde taranan bilimsel kitap | ||
| Kitap Dili | İngilizce | Basım Tarihi | 01-2024 |
| DOI Numarası | 10.1007/978-981-97-4318-6_52.pdf | ISBN | 978-981-99-3895-7 |
| Basıldığı Ülke | Singapur | Basıldığı Şehir | Singapore |
| Kitap Linki | https://link.springer.com/content/pdf/10.1007/978-981-97-4318-6_52.pdf | ||
| UAK Araştırma Alanları |
Dijital Pazarlama
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| Özet |
| The increasing interest in yoga, meditation, SPAs, and Ayurveda has opened new opportunities in the tourism industry. The service industry, including tourism, is developed more in some countries that invest in providing yoga, meditation, SPA, and Ayurveda services and solutions and prepare special marketing offers to attract customers. They use traditional and digital marketing tools such as social media in combination. However, neither traditional marketing nor digital marketing usage alone will be beneficial. Therefore, tourism companies should integrate both online and offline marketing strategies together for a more efficient marketing plan and reach broader consumer segments.This chapter discusses yoga, meditation, SPAs, and Ayurveda as tourism products; the importance of yoga, meditation, SPAs, and Ayurveda as marketing tools; the design of marketing strategies for boosting regional and local … |
| Anahtar Kelimeler |
| Ayurveda | Destination marketing | Digital marketing | Meditation | Social media marketing | SPAs | Tourism | Yoga |
BM Sürdürülebilir Kalkınma Amaçları
| Atıf Sayıları | |
| Scopus | 1 |
| Google Scholar | 7 |