Use of Media (Traditional/Digital) in Promoting Medical and Wellness Tourism (International Handbook of Skill, Education, Learning, and Research Development in Tourism and Hospitality. Springer International Handbooks of Education)
Yazarlar (1)
Dr. Öğr. Üyesi Ayşegül Eda KOP Sinop Üniversitesi, Türkiye
| Bölüm Adı | Use of Media (Traditional/Digital) in Promoting Medical and Wellness Tourism | ||
| Kitap Adı | International Handbook of Skill, Education, Learning, and Research Development in Tourism and Hospitality. Springer International Handbooks of Education | ||
| Bölüm Sayfaları | 793-813 | ||
| Kitap Türü | Kitap Bölümü | ||
| Kitap Alt Türü | Alanında uluslararası yayınlanan kitap bölümü | ||
| Kitap Niteliği | Scopus indeksinde taranan bilimsel kitap | ||
| Kitap Dili | İngilizce | Basım Tarihi | 01-2024 |
| DOI Numarası | 10.1007/978-981-97-4318-6_53.pdf | ISBN | 978-981-99-3895-7 |
| Basıldığı Ülke | Singapur | Basıldığı Şehir | Singapore |
| Kitap Linki | https://link.springer.com/content/pdf/10.1007/978-981-97-4318-6_53.pdf | ||
| UAK Araştırma Alanları |
Dijital Pazarlama
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| Özet |
| The increasing interest in traveling for medical and wellness reasons opened new opportunities in the tourism industry in medical and wellness tourism. The service industry, including tourism, is developed more in some countries that invest in providing medical and wellness solutions and prepare special marketing offers to attract customers. The combination of technology, infrastructure, service provided by experienced staff, geographical location, and cultural assets of the countries make them attractive destinations popular with medical and wellness tourism worldwide. For that, they use traditional and digital marketing tools such as email, social media, and so on. However, neither traditional marketing nor digital marketing usage alone will be beneficial. Therefore, tourism companies are better able to integrate both online and offline marketing strategies for a more efficient marketing plan and to reach broader … |
| Anahtar Kelimeler |
| Digital marketing | Health tourism | Integrated marketing communication | Medical and wellness tourism | Medical tourism | Social media marketing and media planning | Tourism marketing | Wellness tourism |
BM Sürdürülebilir Kalkınma Amaçları
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| Google Scholar | 2 |