Level of Awareness on Target Groups and Color Topics of the Students from Different Disciplines who Took a Graphic Design Class:“An Example of Scary Movie Poster and Cartoon …
Yazarlar (3)
İbrahim Gökhan CEYLAN
Doç. Dr. Hatice BAHATTİN CEYLAN Sinop Üniversitesi, Türkiye
Özlem MANSUROĞLU
Sinop Üniversitesi
Sinop Üniversitesi
| Makale Türü | Özgün Makale (Uluslararası alan indekslerindeki dergilerde yayınlanan tam makale) | ||
| Dergi Adı | Journal of Current Researches on Social Sciences | ||
| Makale Dili | – | Basım Tarihi | 11-2017 |
| Cilt / Sayı / Sayfa | 3 / 0 / – | DOI | – |
| Makale Linki | https://www.researchgate.net/profile/Hatice-Bahattin-Ceylan/publication/349882416_Journal_of_Current_Researches_on_Social_Sciences_JoCReSS_Level_of_Awareness_on_Target_Groups_and_Color_Topics_of_the_Students_from_Different_Disciplines_who_Took_a_Grap | ||
| UAK Araştırma Alanları |
Grafik Tasarımı
|
||
| Özet |
| One of the most important points to be considered in the design process is to ensure that the designed product can reach the consumer in a short and effective way. Movie posters being in the category of mass media like many design products should be designed with this concern. The posters designed for informing, introduction and sale can be considered to be successful only if they turn into artistic products which can attract attention of its audience even from meters away. Therefore; before starting to design a movie poster, one should take the movie posters of the same type of movies which led them to success as the reference and address them by taking the color preference of target group having interest in the movie into consideration. This study examines the movie posters of two different types of movies (cartoons and scary movies), colors preferred for the posters, color types which the target group is familiar with and analyzes color preferences of students who took a graphic design class. At the end of this research, it was found that the class participants have ideas about the importance of color preferences of the target group at the design phase, but they have some insufficiencies in grouping the colors; so, they should be informed about chrominance, psychological effects of colors and determination of the color preferences of the target group during the design classes. Unless the message of the movie posters designed is conveyed accurately and if the designer and the target group fail to meet on a common ground, the bridge in the middle will be damaged, and if the movie does not capture the expected interest of the audience the … |
| Anahtar Kelimeler |
