Geographically Indications Products as A Destination Marketing Component: Turkey 2022 Evaluation
Yazarlar (3)
Doç. Dr. Aydın ÜNAL Sinop Üniversitesi, Türkiye
Öğr. Gör. Onur Çelen Bursa Uludağ Üniversitesi, Türkiye
Dr. Öğr. Üyesi Serap İnceöz Türkiye
| Makale Türü |
Özgün Makale
(Diğer hakemli uluslarası dergilerde yayınlanan tam makale)
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| Dergi Adı | International Journal of Social Humanities Sciences Research | ||
| Dergi ISSN | 2459-1149 | ||
| Dergi Tarandığı Indeksler | DIIF, ResearchBible, ESJI, SCIWIN, OCLC Worldcat, Cosmos Impact Factor, I2OR | ||
| Makale Dili | İngilizce | Basım Tarihi | 01-2022 |
| Kabul Tarihi | 01-01-2022 | Yayınlanma Tarihi | 01-01-2022 |
| Cilt / Sayı / Sayfa | 9 / 83 / 938–979 | DOI | 10.26450/jshsr.3088 |
| Makale Linki | https://www.jshsr.org/index.php/pub/article/view/607/596 | ||
| UAK Araştırma Alanları |
Turizm Pazarlaması
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| Özet |
| For countries, tourism is a sector that provides significant income and is open to continuous development. Countries with various tourist attractions can benefit from various strategies and policies to attract tourist demand both nationally and internationally. Different characteristics of destinations also play an active role in tourists' preference for the relevant destination. The authenticity, quality and reliability of the local attractions of destinations can provide a competitive advantage over other destinations. Geographically indicated products can also be perceived as natural, high quality, authentic and reliable for consumers and can form the basis of an effective image for destinations. Turkey's geopolitical location, natural beauties, climate, and hosting of different cultures provide product diversity in Turkey's 81 provinces. From the relevant perspective, it can be easily seen that Turkey is also rich in alternative tourism types. It is extremely important to emphasize the diversity of Turkey in the field of tourism and to determine the applications it has carried out in the field of geographical indication and it forms the basis of this research. According to the April 2022 data of the Turkish Patent and Trademark Office, it has been found that 1051 out of 1821 products are registered as geographically indicated products in Turkey and the evaluation process of 770 products continues. Related products were classified by the researchers according to the provinces they are located in, their types and the date they received the geographical indication. According to the information obtained within the scope of the research, it can be said that Turkey can create brand value … |
| Anahtar Kelimeler |
BM Sürdürülebilir Kalkınma Amaçları
| Atıf Sayıları | |
| Google Scholar | 2 |