The Use of Information and Communication Technology in Travel Agencies A Research on Agencies That Are Members of IATA in Istanbul
Yazarlar (2)
Doç. Dr. Aydın ÜNAL Kırklareli Üniversitesi, Türkiye
Öğr. Gör. Selçuk Özkan Kırklareli Üniversitesi, Türkiye
| Makale Türü | Özgün Makale (Diğer hakemli ulusal dergilerde yayınlanan tam makale) | ||
| Dergi Adı | Yalova Sosyal Bilimler Dergisi | ||
| Dergi ISSN | 2146-1406 | ||
| Dergi Tarandığı Indeksler | DergiPark, Acarindex | ||
| Makale Dili | İngilizce | Basım Tarihi | 10-2016 |
| Cilt / Sayı / Sayfa | 7 / 12 / 255–267 | DOI | – |
| Makale Linki | https://www.yalova.edu.tr/Files/UserFiles/49/2016-2017_Bahar/12.Saynn_Yeni_Hali.pdf | ||
| UAK Araştırma Alanları |
Turizm Pazarlaması
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| Özet |
| The rapid development in the technology of internet and information have affected tourism sector which is so dynamic. So many tourism companies have designed their own websites and put into the use for their consumers so as to supply the info share, market the services and products and reach more people. This study aims to evaluate the websites that are owned by the travel agencies in Istanbul city on the basis of ?Web Sites Evaluation Criteria?. The sample in the research is: Travel agencies in the category of group A that are members of IATA. According to the data of TURSAB in 2014, the number of the travel agencies in group A Istanbul is 2480 and the number of these agencies that are members of IATA is 246. In the study, 178 of travel agencies which are the member of IATA and own these web sites have been evaluated. As a result of the research, it has been understood that many of agencies do … |
| Anahtar Kelimeler |
