İnanç turizminin turistik destinasyon pazarlamasındaki yeri ve önemi: Göbekli tepe örneği
Yazarlar (1)
Prof. Dr. Gül ERKOL BAYRAM Sinop Üniversitesi, Türkiye
| Makale Türü |
Özgün Makale
(Uluslararası alan indekslerindeki dergilerde yayınlanan tam makale)
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| Dergi Adı | İstanbul Üniversitesi Sosyal Bilimler Enstitüsü Turizm İşletmeciliği Anabilim Dalı Yüksek Lisans Tez | ||
| Makale Dili | – | Basım Tarihi | 01-2014 |
| Makale Linki | https://nek.istanbul.edu.tr/ekos/TEZ/51904.pdf | ||
| UAK Araştırma Alanları |
Turizm Rehberliği
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| Özet |
| In order to get sufficient share from the tourist activities in tourism industry where the intense competition reaches an international level, destinations should use the potential they have correctly. In our country, the faith centers belonging to pre-Abrahamic religions are marketed as culture tourism instead of faith tourism. These centers are present as an alternative type of tourism in use of this potential. However, these places are the centers of more ancient religions that influence today’s beliefs. In this study, the value and the brand image added to Şanlıurfa, an important region in terms of faith tourism, by Göbekli Tepe, a faith center that belongs to pre-Abrahamic religions, have been examined and the procedures to be followed have been tried to be determined via the SWOT analysis after the interviews with 18 participants in order that the potential in question can provide a greater contribution. In light of the findings set out at the end of the study, various suggestions have been made to local authorities, tourism sector, tourism associations and chambers and locals. |
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