Partial Least Squares Structural Equation Modeling and Complementary Methods in Business Research,
Yazarlar (6)
Xinying Chew
Alhamzah Alnoor
Sammar Abbas
Abbas Gatea Atiyah
Yousif Raad Muhsen
Prof. Dr. Gül ERKOL BAYRAM Sinop Üniversitesi, Türkiye
| Kitap Adı | Partial Least Squares Structural Equation Modeling and Complementary Methods in Business Research, | ||
| Kitap Türü | Araştırma/Bilimsel Kitap (Tez Hariç) | ||
| Kitap Alt Türü | Alanında uluslararası yayınlanan araştırma/bilimsel kitap | ||
| Kitap Niteliği | Diğer uluslararası bilimsel kitap | ||
| Kitap Dili | İngilizce | Basım Tarihi | 01-2025 |
| DOI Numarası | – | ISBN | 30049598 |
| Basıldığı Ülke | Basıldığı Şehir | ||
| Kitap Linki | https://link.springer.com/book/10.1007/978-3-032-01055-1 | ||
| UAK Araştırma Alanları |
Turizm Rehberliği
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| Özet |
| This book offers a practical and accessible guide to Partial Least Squares Structural Equation Modeling (PLS-SEM) in business research, while addressing its limitations by integrating complementary methods such as artificial neural networks (ANN), fuzzy-set qualitative comparative analysis (fsQCA), and multi-criteria decision-making (MCDM). It supports early-career researchers, postgraduate students, and practitioners in navigating complex models, predictive analytics, and latent construct measurement. By focusing on emerging business issues like digital transformation, metaverse, and sustainability, this book delivers clear, applied insights. Readers gain not only foundational knowledge of PLS-SEM but also strategies for enhancing research rigor, prediction, and decision-making using hybrid approaches. This is a timely and essential resource for scholars aiming to advance their methodological toolkit for impactful and actionable business research. |
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