| Makale Türü | Özgün Makale (Diğer hakemli uluslarası dergilerde yayınlanan tam makale) | ||
| Dergi Adı | Journal of Mediterranean Tourism Research | ||
| Dergi ISSN | 2770-7555 | ||
| Dergi Tarandığı Indeksler | Asos Index CiteFactor EuroPub Directory of Research Journal Indexing (DRJI) | ||
| Makale Dili | Türkçe | Basım Tarihi | 09-2024 |
| Cilt / Sayı / Sayfa | – / 2 / – | DOI | 10.5038/2770-7555.3.2.1029 |
| UAK Araştırma Alanları |
Turizm Rehberliği
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| Özet |
| Communication, a fundamental tool in human interaction, encompasses a variety of methods and techniques. One such method, non-verbal communication, is a form of expression that transcends words or language. Instead, it relies on a spectrum of non-verbal cues, such as body language, eye contact, physical posture, gestures, and facial expressions, to convey meaning. In the context of tourist guiding, non-verbal communication is a key element. The non-verbal communication skills of tourist guides are pivotal in shaping the quality of the tour experience. By employing non-verbal communication techniques, guides can significantly enhance the quality of interaction with tourists, thereby optimizing communication efficacy. Guides who can effectively use non-verbal communication, including body language, gestures, facial expressions, and eye contact, are better equipped to build stronger relationships with tourists and provide a more meaningful experience. Furthermore, guides can enhance their communication skills with tourists from diverse cultural backgrounds by developing a heightened cultural awareness. This study, employing a descriptive research design, aimed to examine the impact of tour guides' nonverbal communication skills on tour experiences. Three hundred ninety tourists, representing a diverse range of ages, genders, and nationalities, were selected through random sampling. These tourists were chosen from individuals who participated in various tour programs, ensuring a comprehensive and representative sample. A questionnaire was administered to the participants as a means of data collection, and they completed … |
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| Google Scholar | 1 |