The Relationship Between Communication Styles And Nonverbal Communication Level: A Study On Tourist Guides
Yazarlar (5)
Prof. Dr. Gül ERKOL BAYRAM Sinop Üniversitesi, Türkiye
Melike Sak
Doç. Dr. Ali Turan BAYRAM Sinop Üniversitesi, Türkiye
Shakeel Basheer
Anuj Kumar
Makale Türü Özgün Makale (Diğer hakemli uluslarası dergilerde yayınlanan tam makale)
Dergi Adı Journal of Mediterranean Tourism Research
Dergi ISSN 2770-7555
Dergi Tarandığı Indeksler Asos Index CiteFactor EuroPub Directory of Research Journal Indexing (DRJI)
Makale Dili Türkçe Basım Tarihi 09-2024
Cilt / Sayı / Sayfa – / 2 / – DOI 10.5038/2770-7555.3.2.1029
UAK Araştırma Alanları
Turizm Rehberliği
Özet
Communication, a fundamental tool in human interaction, encompasses a variety of methods and techniques. One such method, non-verbal communication, is a form of expression that transcends words or language. Instead, it relies on a spectrum of non-verbal cues, such as body language, eye contact, physical posture, gestures, and facial expressions, to convey meaning. In the context of tourist guiding, non-verbal communication is a key element. The non-verbal communication skills of tourist guides are pivotal in shaping the quality of the tour experience. By employing non-verbal communication techniques, guides can significantly enhance the quality of interaction with tourists, thereby optimizing communication efficacy. Guides who can effectively use non-verbal communication, including body language, gestures, facial expressions, and eye contact, are better equipped to build stronger relationships with tourists and provide a more meaningful experience. Furthermore, guides can enhance their communication skills with tourists from diverse cultural backgrounds by developing a heightened cultural awareness. This study, employing a descriptive research design, aimed to examine the impact of tour guides' nonverbal communication skills on tour experiences. Three hundred ninety tourists, representing a diverse range of ages, genders, and nationalities, were selected through random sampling. These tourists were chosen from individuals who participated in various tour programs, ensuring a comprehensive and representative sample. A questionnaire was administered to the participants as a means of data collection, and they completed …
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