A Research on Determining the Destination Quality Perceptions and Intentions to Revisit of Bleisure Tourists: İstanbul Case
Yazarlar (2)
Doç. Dr. Aydın ÜNAL Kırklareli Üniversitesi, Türkiye
Doç. Dr. Gizem Özgürel Balıkesir Üniversitesi, Türkiye
| Makale Türü | Özgün Makale (Diğer hakemli uluslarası dergilerde yayınlanan tam makale) | ||
| Dergi Adı | Tourism and Recreation | ||
| Dergi ISSN | 2687-1971 | ||
| Dergi Tarandığı Indeksler | ISI Index, ResearchBib, DRJI, RootIndexing, SIS, EZ3, ESJI, Cosmos, WorldCat, CiteFactor, I2OR, Asos, Türkiye Turizm Dizini, Bilgindex | ||
| Makale Dili | İngilizce | Basım Tarihi | 06-2021 |
| Cilt / Sayı / Sayfa | 3 / 1 / 1–10 | DOI | – |
| Makale Linki | https://dergipark.org.tr/tr/download/article-file/1349318 | ||
| UAK Araştırma Alanları |
Turizm Pazarlaması
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| Özet |
| This research aimed to determine the perceptions of destination service quality and the intentions to revisit the destination of the participants who visited İstanbul within the scope of “bleisure” tourism, that is an innovative tourism type. İstanbul is one of the most demanded destinations in Turkey’s domestic and foreign tourism markets especially by the visitors who travel for the purpose of business, conventions, meetings and so on. 460 questionnaire forms prepared within this context were delivered to the participants who visited the destination between the period of 1 September 2018 and 30 January 2019, by face-to-face communication. As a result of the analyzes (SPSS); it was determined that the bleisure tourists evaluated the destination service quality under the dimensions of destination accommodation and food services, transportation services, general protection and cleanliness, tourist activities and attractions, level of hospitality and general tourist price and that all of the related dimensions affected tourists’ intentions to revisit the destination. In addition, it was determined that the bleisure tourists visiting İstanbul were generally satisfied with the destination (90%) and that they intended to revisit the destination (86%). |
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