A Research on Determining the Effect of the Satisfactions Perceived by Domestic Tourists on Intention to Visit
Yazarlar (4)
Doç. Dr. Aydın ÜNAL Kırklareli Üniversitesi, Türkiye
Sinan Baran Bayar
Öğr. Gör. Onur Çelen Bursa Uludağ Üniversitesi, Türkiye
Prof. Dr. Muharrem Tuna Ankara Hacı Bayram Veli Üniversitesi, Türkiye
| Makale Türü | Özgün Makale (Diğer hakemli uluslarası dergilerde yayınlanan tam makale) | ||
| Dergi Adı | Tourism and Recreation | ||
| Dergi ISSN | 2687-1971 | ||
| Dergi Tarandığı Indeksler | ISI Index, ResearchBib, DRJI, RootIndexing, SIS, EZ3, ESJI, Cosmos, WorldCat, CiteFactor, I2OR, Asos, Türkiye Turizm Dizini, Bilgindex | ||
| Makale Dili | İngilizce | Basım Tarihi | 11-2020 |
| Cilt / Sayı / Sayfa | 2 / 0 / 46–53 | DOI | – |
| Makale Linki | https://dergipark.org.tr/tr/download/article-file/1332463 | ||
| UAK Araştırma Alanları |
Turizm Pazarlaması
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| Özet |
| In this study, it is aimed to measure the perceptions of destination satisfaction of domestic tourists visiting Side town in Antalya and to determine the effect of perceived satisfaction on the intention to visit the destination again. 500 questionnaires prepared in this context were delivered to domestic tourists who visited Side destination between 1 September-30 November 2019 by face-to-face communication. 35 of the returned questionnaires were excluded from evaluation since the same answer option was coded for each question and 25 of them were excluded from evaluation since more than 50% of the answer codes were left blank. According to the results of the study (SPSS); accommodation service satisfaction (ASS), transportation service satisfaction (TSS), destination cleanliness and protection satisfaction (DCPS), destination tourist activity and attraction satisfaction (DTAAS), destination hospitality satisfaction (DHS) and destination touristic price satisfaction (DTPS) were determined as the dimensions of the scale of satisfaction evaluation of domestic tourists. Satisfaction levels of domestic tourists were realized from accommodation businesses, tourist activities and attractions, transportation services, hospitality, cleanliness and protection and tourist prices in order. Domestic tourists rated their intention to visit the destination again at a high and positive level ( =3,96). In addition, it was determined that cleanliness and protection, tourist activities and attractions, hospitality and price dimensions of satisfaction had a significant and positive effect on the intention to visit the destination again. |
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