Towards a regenerative future an empirical study of service quality enhancement in rajasthan tourism (Dimensions of Regenerative Practices in Tourism and Hospitality)
Yazarlar (5)
Kuldeep Singh
Amity University, Hindistan
Amity University, Hindistan
Prof. Dr. Gül ERKOL BAYRAM Sinop Üniversitesi, Türkiye
Arnab Gantait
Goldi Puri
Maharshi Dayanand University, Hindistan
Maharshi Dayanand University, Hindistan
Ali Raza
Yakın Doğu Üniversitesi, Kıbrıs Rum Kesimi
Yakın Doğu Üniversitesi, Kıbrıs Rum Kesimi
| Bölüm Adı | Towards a regenerative future an empirical study of service quality enhancement in rajasthan tourism | ||
| Kitap Adı | Dimensions of Regenerative Practices in Tourism and Hospitality | ||
| Bölüm Sayfaları | 83-105 | ||
| Kitap Türü | Kitap Bölümü | ||
| Kitap Alt Türü | Alanında uluslararası yayınlanan kitap bölümü | ||
| Kitap Niteliği | Scopus indeksinde taranan bilimsel kitap | ||
| Kitap Dili | İngilizce | Basım Tarihi | 06-2024 |
| DOI Numarası | 10.4018/979-8-3693-4042-4.ch006 | ISBN | 9798369340424, 9798369340431 |
| Basıldığı Ülke | Basıldığı Şehir | ||
| Kitap Linki | https://www.igi-global.com/chapter/towards-a-regenerative-future/349810 | ||
| UAK Araştırma Alanları |
Turizm Rehberliği
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| Özet |
| This study employs an exploratory design with a quantitative approach to analyze the impact of service quality on tourist satisfaction and revisit intention in Rajasthan. Data was collected from 600 valid responses from domestic and international tourists across ten cities in Rajasthan using a pre-tested questionnaire. Exploratory factor analysis with Varimax rotation identified eight dimensions influencing service quality in Rajasthan’s tourism industry: accommodation, people/staff, transportation, travel environment, amenities, cuisine, attraction, and cleanliness. Regression analysis revealed significant impacts of all variables on tourist satisfaction and revisit intention (p< 0.05), except for accommodation, people/staff, transportation, and cleanliness, which were not significant on revisit intention (p> 0.05). The findings contribute to understanding the relationship between service quality, satisfaction, and revisit intention … |
| Anahtar Kelimeler |
BM Sürdürülebilir Kalkınma Amaçları
| Atıf Sayıları | |
| Google Scholar | 1 |