Based on the perception of ethics in social commerce platforms: Adopting SEM and MCDM approaches for benchmarking customers in rural communities
Yazarlar (7)
Yuvaraj Ganesan
Graduate School Of Business, Malezya
Graduate School Of Business, Malezya
Abdullah Mohammed Sadaa
Graduate School Of Business, Malezya
Graduate School Of Business, Malezya
Khai Wah Khaw
Universiti Sains Malaysia, Malezya
Universiti Sains Malaysia, Malezya
Alhamzah Alnoor
Universiti Sains Malaysia, Malezya
Universiti Sains Malaysia, Malezya
Sammar Abbas
Kohat University Of Science And Technology, Pakistan
Kohat University Of Science And Technology, Pakistan
Xinying Chew
Universiti Sains Malaysia, Malezya
Universiti Sains Malaysia, Malezya
Prof. Dr. Gül ERKOL BAYRAM Sinop Üniversitesi, Türkiye
| Makale Türü |
Özgün Makale
(SSCI, AHCI, SCI, SCI-Exp dergilerinde yayınlanan tam makale)
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| Dergi Adı | Current Psychology (Q2) | ||
| Dergi ISSN | 1046-1310 Dergi Bilgileri (2023) | ||
| Dergi Tarandığı Indeksler | SSCI | ||
| Makale Dili | İngilizce | Basım Tarihi | 12-2023 |
| Kabul Tarihi | 21-11-2022 | Yayınlanma Tarihi | 17-12-2022 |
| Cilt / Sayı / Sayfa | 42 / 35 / 31151–31185 | DOI | 10.1007/s12144-022-04069-9 |
| Makale Linki | https://link.springer.com/article/10.1007/s12144-022-04069-9 | ||
| UAK Araştırma Alanları |
Turizm Rehberliği
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| Özet |
| The study aimed to determine customers’ perceptions of the ethics of social commerce platforms by investigating the role of the impact of information quality, information credibility, website quality, innovativeness, altruism, sense of belongingness, self-enhancement, social support, and valuation of electronic word of mouth (eWOM) on the perception of ethics of social commerce platforms. In addition, the strength of the relationship between these factors and the perception of ethics of social commerce platforms was determined by the mediating role of the perceived risk of ethical violations. To this end, this study complements academic literature by integrating structural equation modeling (SEM) and multi criteria decision making (MCDM) techniques. In order to complete the strategic decisive solution, this study uses a survey to collect data from customers of rural communities in Malaysia and Turkey. The results … |
| Anahtar Kelimeler |
| Ethics of Social Commerce | Multi-Criteria Decision Making | Perceived Risk of Ethical Violations | Rural Communities | Social Support |
BM Sürdürülebilir Kalkınma Amaçları
| Atıf Sayıları | |
| Web of Science | 18 |
| Scopus | 23 |
| Google Scholar | 36 |