Effect of smart tourism technology experience (STTE) on tourist satisfaction and tourist happiness in Bordeaux: the mediation role of self-gratification
Yazarlar (6)
Dr. Öğr. Üyesi Faruk Yüksel Ordu Üniversitesi, Türkiye
Seden Doğan
University Of South Florida, Tampa, Türkiye
Prof. Dr. Üzeyir Kement Ordu Üniversitesi, Türkiye
Prof. Dr. Gül ERKOL BAYRAM Sinop Üniversitesi, Türkiye
Sinan Baran Bayar Kapadokya Üniversitesi, Türkiye
Dr. Öğr. Üyesi Cihan Çobanoğlu University Of South Florida, Tampa, Amerika Birleşik Devletleri
Makale Türü Özgün Makale (ESCI dergilerinde yayınlanan tam makale)
Dergi Adı International Journal of Tourism Cities
Dergi ISSN 2056-5607 Dergi Bilgileri (2024)
Dergi Tarandığı Indeksler ESCI
Makale Dili İngilizce Basım Tarihi 09-2024
Kabul Tarihi 08-08-2024 Yayınlanma Tarihi 03-04-2025
Cilt / Sayı / Sayfa 11 / 2 / 218–241 DOI 10.1108/IJTC-06-2024-0119
Makale Linki https://doi.org/10.1108/ijtc-06-2024-0119
UAK Araştırma Alanları
Turizm Rehberliği
Özet
Purpose This study aims to investigate the effects of smart tourism technology experience (STTE) on tourist satisfaction and happiness in Bordeaux, with a focus on understanding the mediating role of self-gratification. By examining these relationships, the study seeks to provide insights into how smart tourism technologies can enhance tourist experiences. Design/methodology/approach The study uses partial least squares-structural equation modeling (PLS-SEM) to analyze data collected from 380 tourists who visited Bordeaux. The measurement model assesses reliability and validity, while the structural model evaluates the proposed hypotheses and the mediation effects of self-gratification. Findings The results confirm that STTE positively impacts tourist satisfaction, with accessibility, informativeness and personalization significantly enhancing tourist …
Anahtar Kelimeler
Bordeaux | Self-gratification | Smart tourism technology | Tourist happiness | Tourist satisfaction