The Effect of Self‐Service Technology Quality on Novelty‐Seeking and Revisit Intention in Restaurant Settings
Yazarlar (6)
Prof. Dr. Uzeyir Kement Ordu Üniversitesi, Türkiye
Seden Dogan
University Of South Florida, Tampa, Amerika Birleşik Devletleri
Sinan Baran Bayar
Kapadokya Üniversitesi, Türkiye
Prof. Dr. Gül ERKOL BAYRAM Sinop Üniversitesi, Türkiye
Dr. Öğr. Üyesi Berkan Basar Afyon Kocatepe Üniversitesi, Türkiye
Dr. Öğr. Üyesi Cihan Cobanoglu Virscend University, Amerika Birleşik Devletleri
Makale Türü Açık Erişim Özgün Makale (SSCI, AHCI, SCI, SCI-Exp dergilerinde yayınlanan tam makale)
Dergi Adı International Journal of Tourism Research (Q1)
Dergi ISSN 1099-2340 Dergi Bilgileri (2025)
Dergi Tarandığı Indeksler SSCI
Makale Dili İngilizce Basım Tarihi 05-2025
Kabul Tarihi 24-05-2025 Yayınlanma Tarihi 01-05-2025
Cilt / Sayı / Sayfa 27 / 3 / – DOI 10.1002/jtr.70056
Makale Linki https://doi.org/10.1002/jtr.70056
UAK Araştırma Alanları
Turizm Rehberliği
Özet
This study explores how self‐service technologies (SSTs) quality in restaurants influences customers' novelty‐seeking behavior and their intention to revisit. Data were collected through surveys distributed via Amazon Mechanical Turk, comprising responses from 498 participants. Structural Equation Modeling (SEM) was used for data analysis to assess the relationships between perceived SST quality, novelty‐seeking, and revisit intentions. The study identifies significant positive effects of SST quality dimensions such as enjoyment, security, and assurance on novelty‐seeking. However, functionality, convenience, and customization were not significantly linked to novelty‐seeking. Furthermore, novelty‐seeking significantly impacted both affective and cognitive attitudes, which in turn influenced revisit intentions. Venturesomeness was examined as a moderating factor but only significantly moderated the relationship ...
Anahtar Kelimeler
novelty-seeking | self-service technologies | self-service technology quality | smart PLS
BM Sürdürülebilir Kalkınma Amaçları
Atıf Sayıları
Web of Science 2
Scopus 3
Google Scholar 4
The Effect of Self‐Service Technology Quality on Novelty‐Seeking and Revisit Intention in Restaurant Settings

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