Determinants of Retailers’ Trust in Live-Stream Selling on Social Commerce Platforms: Evidence Using PLS-SEM and FsQCA
Yazarlar (7)
Alhamzah Alnoor A’Sharqiyah University, Umman
Mohammed Salah A’Sharqiyah University, Umman
Abbas Sammar
Abdullah Al Salem University, Kuveyt
Abdullah Al Salem University, Kuveyt
Yousif Raad Muhsen
Al-Ayen Iraqi University, Auiq, Irak
Al-Ayen Iraqi University, Auiq, Irak
Abdullah Mohammed Sadaa University Of Anbar, Irak
Xinying Chew
Universiti Sains Malaysia, Malezya
Universiti Sains Malaysia, Malezya
Prof. Dr. Gül ERKOL BAYRAM Sinop Üniversitesi, Türkiye
| Makale Türü | Özgün Makale (SSCI, AHCI, SCI, SCI-Exp dergilerinde yayınlanan tam makale) | ||
| Dergi Adı | International Journal of Human Computer Interaction (Q1) | ||
| Dergi ISSN | 1044-7318 Dergi Bilgileri (2025) | ||
| Dergi Tarandığı Indeksler | SSCI | ||
| Makale Dili | Türkçe | Basım Tarihi | 06-2025 |
| Kabul Tarihi | 27-05-2025 | Yayınlanma Tarihi | 18-06-2025 |
| Cilt / Sayı / Sayfa | 42 / 2 / 870–890 | DOI | 10.1080/10447318.2025.2514729 |
| Makale Linki | https://doi.org/10.1080/10447318.2025.2514729 | ||
| UAK Araştırma Alanları |
Turizm Rehberliği
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| Özet |
| The social commerce live-streaming feature has propelled the business model into the global spotlight by generating huge profits. Numerous studies in the past have evaluated different dimensions of live-stream selling from the consumer’s perspective, however, there is little research on live-stream business from the viewpoint of online retailers. Accordingly, this study aimed to address the gap by evaluating the determinants of retailers’ trust in live-stream selling. This study explores the determinants of retailers’ trust in live-stream selling via social commerce platforms. An online questionnaire was developed, which was distributed among 572 Malaysian retailers who utilize social commerce platforms for live-stream selling purposes. The determinants, among others, include cost perception, scarcity persuasion, vicarious experience, anchor (parasocial interaction), audience (social contagion, the attractiveness of the … |
| Anahtar Kelimeler |
| Live-streaming commerce | product involvement | retailers’ trustworthiness | selling motivation | time pressure |
BM Sürdürülebilir Kalkınma Amaçları
| Atıf Sayıları | |
| Web of Science | 1 |
| Scopus | 4 |
| Google Scholar | 8 |