The Metaverse as a Virtual Way of Sustainable Tourism: Opportunities, Challenges, Regenerative Practices for Sustainability in Future Hospitality & Tourism Industry
Yazarlar (5)
Sinan Baran Bayar
Türkiye
Türkiye
Melike Sak
Jeetesh Kumar
Prof. Dr. Gül ERKOL BAYRAM Sinop Üniversitesi, Türkiye
Doç. Dr. Ali Turan BAYRAM Sinop Üniversitesi, Türkiye
| Bildiri Türü |
Tebliğ/Bildiri
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Bildiri Dili | İngilizce |
| Bildiri Alt Türü | Tam Metin Olarak Yayınlanan Tebliğ (Uluslararası Kongre/Sempozyum) | ||
| Bildiri Niteliği | Alanında Hakemli Uluslararası Kongre/Sempozyum | ||
| Kongre Adı | MTCON | ||
| Kongre Tarihi | 15-03-2023 / | ||
| Basıldığı Ülke | Basıldığı Şehir | ||
| Bildiri Linki | https://mtcon.org/mtcon-2023/ | ||
| UAK Araştırma Alanları |
Turizm Pazarlaması
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| Özet |
| In recent years, the concept of sustainable tourism has emerged after many negative issues, such as the ecological environment being damaged, loss of cultural heritage, and exceeding the carrying capacity in destinations, have begun to harm sustainability in tourism. With the adaptation of tourism to the digital world, many applications such as virtual tours, virtual guides, and virtual reality are thought to play an essential role in ensuring sustainability in tourism. It is known that the innovations provided by the virtual reality environment have a positive effect on revisiting a destination. Metaverse can change the way tourists make reservations with new updates. It can also be applied to compare hotel businesses and transportation alternatives. XR and VR experiences can help potential tourists understand what facilities and features the hotel, restaurant, or destination offers or how long that journey will take. Tourists can also use virtual tours of two different hotels in the virtual world to find a better choice for their vacation. The concept of the Metaverse can create a strange paradox in the travel industry, as it can be perceived as the opposite of travel understanding, as it carries a real experience to the virtual universe. Metaverse’s presence in the tourism industry enables it to offer digital marketing and guest experience to hotels, resorts, restaurants, and destination locations. It can allow tourists to access information about the destination, including restaurants, shops, and transportation options around their hotel (Monaco & Sacchi, 2023). Metaverse can leverage cutting-edge technology like blockchain and NFTs to create a society that is less carbon … |
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