The Role of Movies/TV Series in Building Country/City/Destination Brands (Strategic Place Branding Methodologies and Theory for Tourist Attraction)
Yazarlar (2)
Prof. Dr. Ramazan Pars Şahbaz Gazi Üniversitesi, Türkiye
Doç. Dr. Ali Turan BAYRAM Sinop Üniversitesi, Türkiye
| Bölüm Adı | The Role of Movies/TV Series in Building Country/City/Destination Brands | ||
| Kitap Adı | Strategic Place Branding Methodologies and Theory for Tourist Attraction | ||
| Bölüm Sayfaları | 269-282 | ||
| Kitap Türü | Kitap Bölümü | ||
| Kitap Alt Türü | Alanında uluslararası yayınlanan kitap bölümü | ||
| Kitap Niteliği | Scopus indeksinde taranan bilimsel kitap | ||
| Kitap Dili | İngilizce | Basım Tarihi | 01-2016 |
| DOI Numarası | 10.4018/978-1-5225-0579-2.ch013 | ISBN | 9781522505792 |
| Basıldığı Ülke | Amerika Birleşik Devletleri | Basıldığı Şehir | Hershey |
| Kitap Linki | http://www.igi-global.com/book/strategic-place-branding-methodologies-theory/147129 | ||
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| Özet |
| TV series and movies which have become one of the most effective media tools, has a fairly determinative power on perceptions, opinions, reactions, and behaviours. The effect of movies and TV series on destination advertising can be appeared as informing, offering a perspective for the spectator, creating an image and directing the image. The places where the film is located in or the places that are told in the film take place relatedly in the spectators' minds. Accordingly, a destination can obtain an image and become a brand by presenting in a film or locating in a film. In that sense, this part is important in terms of analysing the role of TV series and movies on promotion of country and building a destination image, stressing that the power should be used to create an image about the region where is located or told in the film or to change the current image in individuals' minds by destinations efficiently. This part … |
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| Google Scholar | 5 |