Intention to Use Social Media Technology Among Customers (Artificial Neural Networks and Structural Equation Modeling)
Yazarlar (4)
Melike Sak
Selçuk Üniversitesi, Türkiye
Selçuk Üniversitesi, Türkiye
Doç. Dr. Ali Turan BAYRAM Sinop Üniversitesi, Türkiye
Prof. Dr. Gül ERKOL BAYRAM Sinop Üniversitesi, Türkiye
Öğr. Gör. Yavuz Çetin Aydin Adnan Menderes University, Türkiye
| Bölüm Adı | Intention to Use Social Media Technology Among Customers | ||
| Kitap Adı | Artificial Neural Networks and Structural Equation Modeling | ||
| Bölüm Sayfaları | 225-243 | ||
| Kitap Türü | Kitap Bölümü | ||
| Kitap Alt Türü | Alanında uluslararası yayınlanan kitap bölümü | ||
| Kitap Niteliği | Scopus indeksinde taranan bilimsel kitap | ||
| Kitap Dili | İngilizce | Basım Tarihi | 01-2022 |
| DOI Numarası | 10.1007/978-981-19-6509-8_13 | ISBN | 978-981-19-6508-1 |
| Basıldığı Ülke | Singapur | Basıldığı Şehir | |
| Kitap Linki | http://www.scopus.com/inward/record.url?eid=2-s2.0-85173298160&partnerID=MN8TOARS | ||
| UAK Araştırma Alanları |
Turizm Pazarlaması
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| Özet |
| Today, the whole world has entered into a process of change with globalization. With globalization, it has become a very important situation to gain technological developments, sectoral competition and strategic superiority. It has become very important for businesses to be able to maintain their position in the sector and develop their businesses, as competition increases day by day. Businesses require active use of technology in order to gain an advantage over their competitors and to gain competitive advantage. With this new era, businesses will not only gain a strategic advantage over their competitors by using technological developments and knowledge capital, but will also be able to improve customer relations. Intention to use social media technology among customers is important for understanding customers’ perceptions of online commerce products and services. Social media technology includes … |
| Anahtar Kelimeler |
| Intention to use social media | Social commerce | Social media | Technology among customers |
BM Sürdürülebilir Kalkınma Amaçları
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| Google Scholar | 1 |