What is marketing and where does it progress? Past, present and future directions
Yazarlar (1)
Doç. Dr. Onur İZMİR Sinop Üniversitesi, Türkiye
| Bildiri Türü | Tebliğ/Bildiri | Bildiri Dili | İngilizce |
| Bildiri Alt Türü | Tam Metin Olarak Yayınlanan Tebliğ (Uluslararası Kongre/Sempozyum) | ||
| Bildiri Niteliği | Alanında Hakemli Uluslararası Kongre/Sempozyum | ||
| Kongre Adı | International Congress on Business and Marketing | ||
| Kongre Tarihi | 16-12-2021 / 17-12-2021 | ||
| Basıldığı Ülke | Türkiye | Basıldığı Şehir | İstanbul |
| UAK Araştırma Alanları |
Tüketici Davranışları
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| Özet |
| Marketing has gained importance during the last century although it dates as far back as the history and interactions of the first humans. As a young science, marketing requires more theoretical contribution from the scholars. The purpose of this study is to briefly evaluate the history of marketing science and based on the novel literature, make predictions on the future directions of marketing. Marketing has had a bright past in terms of its development as a science. It seems as if marketing will have a more promising future considering the distance that it has taken from past to present. As in the past, future of marketing will be developing around exchange relationships, symbols, value, and satisfaction by means of the digitalized world in which artificial intelligence, machine learning, virtual reality will be great forces to shape the market structure and consumer behaviors. |
| Anahtar Kelimeler |
