Travel influencers and influencer marketing in tourism (Handbook on tourism and social media)
Yazarlar (2)
Doç. Dr. Kübra AŞAN Sinop Üniversitesi, Türkiye
Medet Yolal
Anadolu Üniversitesi, Türkiye
Anadolu Üniversitesi, Türkiye
| Bölüm Adı | Travel influencers and influencer marketing in tourism | ||
| Kitap Adı | Handbook on tourism and social media | ||
| Bölüm Sayfaları | 365-380 | ||
| Kitap Türü | Kitap Bölümü | ||
| Kitap Alt Türü | Alanında uluslararası yayınlanan kitap bölümü | ||
| Kitap Niteliği | Scopus indeksinde taranan bilimsel kitap | ||
| Kitap Dili | İngilizce | Basım Tarihi | 01-2022 |
| DOI Numarası | – | ISBN | 978 1 80037 140 8 |
| Basıldığı Ülke | Amerika Birleşik Devletleri | Basıldığı Şehir | Northhampton |
| Kitap Linki | https://www.e-elgar.com/shop/usd/handbook-on-tourism-and-social-media-9781800371408.html | ||
| UAK Araştırma Alanları |
Turizm Pazarlaması
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| Özet |
| Social media, which rose with the transformation of mass media as a result of technological advances, has become an indispensable characteristic of present-day societies. Social media, which gives people an opportunity to create content and communicate with others, has also brought about distinct concepts, life practices and communication norms. One of these concepts is the social media influencer. Influencers, who have impacts on consumers, are frequently encountered in topics related to tourism as well. They can become important tourism marketing actors and stakeholders, especially in niche tourism fields, with their specialization and credibility characteristics. This chapter examines travel influencers, influencer marketing, and the effects of traveling cyclists on their followers, as a part of niche tourism, in order to present a number of implications about the functions of travel influencers. |
| Anahtar Kelimeler |
