Mediating role of perceived festival value in the relationship between experiences and satisfaction
Yazarlar (3)
Doç. Dr. Kübra AŞAN Sinop Üniversitesi, Türkiye
Dr. Öğr. Üyesi Kerem KAPTANGİL Sinop Üniversitesi, Türkiye
Dr. Öğr. Üyesi Aysun GARGACI KINAY Sinop Üniversitesi, Türkiye
| Makale Türü | Özgün Makale (ESCI dergilerinde yayınlanan tam makale) | ||
| Dergi Adı | International Journal of Event and Festival Management | ||
| Dergi ISSN | 1758-2954 Dergi Bilgileri (2020) | ||
| Dergi Tarandığı Indeksler | Scopus | ||
| Makale Dili | İngilizce | Basım Tarihi | 04-2020 |
| Cilt / Sayı / Sayfa | 11 / 2 / 255–271 | DOI | 10.1108/IJEFM-11-2019-0058 |
| Makale Linki | https://www.emerald.com/insight/content/doi/10.1108/IJEFM-11-2019-0058/full/html | ||
| UAK Araştırma Alanları |
Turizm Pazarlaması
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| Özet |
| Purpose The purpose of this paper is to examine the mediating effect of perceived festival value on the relationship between satisfaction and experiences in the context of a music festival. The study presented herein also examined festival experiences based on the experience economy model. Design/methodology/approach A face-to-face survey was performed at the rock music festival Kuzey Fest in Sinop/Turkey, where 336 questionnaires were completed. The statistical analyses conducted to establish the relationship between experiences, perceived value and satisfaction comprised explanatory factor analyses and multiple regression analysis. Findings This study showed that the experience economy in the context of music festivals consists of four experience dimensions. According to the findings, the participants had predominantly entertainment and … |
| Anahtar Kelimeler |
| Experience economy | Music festival | Perceived festival value |
BM Sürdürülebilir Kalkınma Amaçları
| Atıf Sayıları | |
| Web of Science | 30 |
| Scopus | 32 |
| Google Scholar | 79 |