The moderator role of COVID-19 risk perception in the impact of festival experience quality on life satisfaction
Yazarlar (3)
Doç. Dr. Kübra AŞAN Sinop Üniversitesi, Türkiye
Prof. Dr. Mustafa Daşkın Amasya Üniversitesi, Türkiye
Dr. Öğr. Üyesi Kerem KAPTANGİL Sinop Üniversitesi, Türkiye
Makale Türü Özgün Makale (ESCI dergilerinde yayınlanan tam makale)
Dergi Adı International Journal of Event and Festival Management
Dergi ISSN 1758-2954 Dergi Bilgileri (2023)
Dergi Tarandığı Indeksler Scopus
Makale Dili Türkçe Basım Tarihi 05-2023
Cilt / Sayı / Sayfa 14 / 3 / 294–309 DOI 10.1108/IJEFM-10-2022-0077
Makale Linki http://dx.doi.org/10.1108/ijefm-10-2022-0077
UAK Araştırma Alanları
Turizm Pazarlaması
Özet
Purpose Cultural festivals have started to be held face-to-face with masks and distance measures after the gradual lifting of restrictions following the COVID-19 pandemic. On the other hand, the risk of COVID-19 transmission continues. This study aimed to test the relationship between participants' experience quality and life satisfaction and the moderator role of the COVID-19 risk perception in this relationship within the scope of the Festival on Wheels (Gezici Festival) as a cultural festival. Design/methodology/approach The data were collected by face-to-face and online survey techniques in Ankara, Sinop and Kastamonu cities in the context of the 26th Festival on Wheels. A total of 130 questionnaires were collected, and structural equation modelling was applied to the data analysis. Findings According to the findings, the experience quality with the dimensions ...
Anahtar Kelimeler
Experience | Festival | Life satisfaction | Local event | Pandemic | Risk perception